Orbicon Informatics develop software and IT products, which is platform independent. The company is market leading within their area.
Orbicon Informatic has an ambition to develop the most professional software to the danish utilities, water environmental companies private versus public. Orbicon Informatic has worked targeted to develop APX 10, a new digital solution, which can be used as a tool for the growing urbanisation, smart city and climate offerings. The solution create an overview of resources, values, economy and future solutions.
CHALLENGE
Orbicon Informatics should develop a future platform for analytics and use of BIG data for water and energy Utilities. The technical part was developed a lot, but the focus had not been on defining and develop due to the needs of the target group and their use of the product from buying to selecting the product. . Orbicon Informatic contacted Zimplifi & Little Studio for the further development and design of their future digital solution, to ensure it would create value for the customer and user from buying the product to use of it.
PROCESS
Due to knowledge about users and customers, the project team worked with mapping the different target groups. Based on the existing prototype, some of the questions, which was answered was:
- Who is the customer – who is the user?
- What is their biggest problems and needs.
- What is the most central tasks the users and customers have in their daily job?
- Which information do they need?
- What does it mean for the design of the product?
Based on the answers and the work with these questions, the project team worked to define the value the solution should offer to the user and customer, instead of focusing on the technical features.
- We ensure overview and insights in data, which optimize the investments.
- We ensure clarification of potential projects.
- We ensure balance between operational work and optimization
- We ensure highlight customer satisfaction due to safety and transparency at the customer and user.
The value creation was used together with the existing prototype to create the foundational principles for the future brand, the design and the user interface. The interaction between user and the digital solution. Due to this the product wireframes was defined and designed in a prototype and thereby ready for test.
RESULT
- Description of market and value propositions for Orbicon Informatic’s new solution APX10
- Development of brand and UI principles
- Development of wireframes and prototype for test