Sara Schøler Lass

Sara Schøler Lass
Founder & owner

What motivates me?

I am driven by trends within technology, digitalization and design. I love to create innovation, services and products, which makes sense, for the ones who should use, buy and develop the solutions. I advise my clients on either C – Level or division leadership level on strategy & ensure it leads to business development & results. I do key-note speaks about innovation, digital business opportunities, sustainability design and business development.

I am an entrepreneur and I work strategically with projects, which are driven by innovation and change in a holistic perspective. To me the great customer experience and innovation is driven by the combination between technology, business, design and marketing, and the employees, who need to be the ones, to make the difference across a business value chain. The challenge & opportunities in working with new offerings, Go2market in a different way, and selling a product differently makes me motivated.

Behind my work is a solid experience of years as a global leader within global companies in the B2B industry, hereby 12 years within Grundfos Management with different global leadership positions, 9 years as founder & CEO of Zimplifi APS and 5 years as founder & CEO of my software company WeZimplify APS.

My experience is focused around starting up and leading teams to be able to work with, develop and implement customer insights & strategic design thinking, as a driver for customer experience, innovation, business and digitalization.

I am driven by finding the patterns, which matters for the customers, can lead to new solutions, and creating business results & value for my customers. Furthermore I am always very focused on change management & making the implementation a success.

I have a Master in Communication, Organisation and Strategy from Aalborg University, and International Management Education Programmes from IMD etc.


Zimplifi ApS
VAT: DK36331445
Phone: +4530704291
E-mail: ssl@zimplifi.com

Unit 01
Ballevej 1C
8600 Silkeborg

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Board Experience

April 2022 –
Deputy Chairman

DI – Silkeborg – Viborg
Jan 2022 –

Innovation Silkeborg
Marts 2016 – 2020
Deputy Chairman

Danish Design Association
2013 – 2018

Media coverage

Doers & Dreamers
Sara contributes with a chapter about “Data as a driver for digitalisation, new business models & business growth”
Read more & download the book here

Secret No More
45 successful business people share their secrets about innovation, entrepreneurship and leadership. Sara contributes with a chapter about innovation & change
Read more

Virksom: “Der er en sårbarhed i at stå uden det store apparat bag dig”
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Finans: “Hun var global chef hos Grundfos – nu vil hun tættere på kunderne”
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Dansk Industri: WeZimplify – “Målet er et verdensomspændende netværk for virksomheder”
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TV Interview Midt Vest – Innovation & iværksætteri
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Gurubogen – innovation, iværksætteri og ledelse

Form og fremtid – Designledelse som innovationsværktøj

Design2Innovate: “Sådan bruger du design i forretningsudvikling”
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Danish Design Association – Conference: Design is business
Watch video on YouTube


2012 – Berlingske Business
Appointed in Denmarks 100 Talents in the category: Innovation

Appointed as a Grundfos talent in the Corporate Talent Programme

Due to the global design direction for Grundfos products and apps, the below awards are received together with my design team and Grundfos programme managers.

2012: Danish Design Award Magna3
Fremtiden starter her – Magasin, Dansk Design Center

2012: German Design Council – Magna3
Focus Open 2012 für Magna3 – TGA Fachplaner

2012: Danish App award for Grundfos GO
Mobilsiden.dk – Danish App Awards – Vinderne er fundet

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