About

What motivates me?

I am driven by trends within technology, digitalization and design. I love to create innovation, services and products, which makes sense, for the ones who should use, buy and develop the solutions. I advise my clients on either C – Level or division leadership level on strategy & ensure it leads to business development & results. I do key-note speaks about innovation, digital business opportunities, sustainability design and business development.

I am an entrepreneur and I work strategically with projects, which are driven by innovation and change in a holistic perspective. To me the great customer experience and innovation is driven by the combination between technology, business, design and marketing, and the employees, who need to be the ones, to make the difference across a business value chain. The challenge & opportunities in working with new offerings, Go2market in a different way, and selling a product differently makes me motivated.

Behind my work is a solid experience of years as a global leader within global companies in the B2B industry, hereby 12 years within Grundfos Management with different global leadership positions, 9 years as founder & CEO of Zimplifi APS and 5 years as founder & CEO of my software company WeZimplify APS.

My experience is focused around starting up and leading teams to be able to work with, develop and implement customer insights & strategic design thinking, as a driver for customer experience, innovation, business and digitalization.

I am driven by finding the patterns, which matters for the customers, can lead to new solutions, and creating business results & value for my customers. Furthermore I am always very focused on change management & making the implementation a success.

I have a Master in Communication, Organisation and Strategy from Aalborg University, and International Management Education Programmes from IMD etc.