Sunstone Water Group – a danish company within the water and energy sector, wants to establish a business in Europe.
On this foundation investors and the company has recruited CEO, COO and a number of key employees. The company contacted Zimplifi for sparring on business development, and further development of the business to have more focus on the customer and user of relevance for the European market.
PROCESS
Together with Sunstone Water Group, Zimplifi developed a strategy, which identified the core offerings within the company. The strategy had a clear focus on the european market, and the needed differentiation from competitors. This was done due to sparring on, and a description of existing og future customers and their needs according to the technological development, Sunstone Water Group offers.
RESULT
A business strategy, segment descriptions of customers and important contact points, including a user and customer focused foundation for further development of the business, and future service offerings. A part of this was also, how Sunstone Water Group as a company position themselves according to a new market, but also according to challenge the existing infrastructure within water.
RECOMMENDATION
“Zimplifi has been involved in the development of our strategy, to ensure we have a stronger customer focus towards our technology solutions. This both to ensure focus on the go to market approach, but also to the services, we need to deliver in the future.
The cooperation with Zimplifi has given valuable and professional input to our future strategy and go to market. Zimplifi has – due to Sara Schøler Lass – a strong knowledge about customer and user needs within the water sector. Sara has a strong and professional foundation to work with strategy and business development, from a lot of different perspectives. I can strongly recommend Sara Schøler Lass and thereby Zimplifi to projects related to customer focus, innovation and design of the professional and right customer experience.”
Sune Lieknins Neve
COO – Sunstone Water Group
https://www.sunstonewater.com/