Jyske Finans are Denmark’s largest and most experienced company in the field of car financing but that’s not all. Jyske Finans also offer financing in most types of equipment to business.
Jyske Finans constantly focuses on how they develop relationships with their customers and future business partners with the aim for a closer involvement in new business ventures and creating of a stronger brand experience.
In collaboration with Zimplifi the first step of Jyske Finans Academy got developed and kick-started. The purpose of Jyske Finans Academy is to inspire and offer new kinds of services and experiences to current and future customers.
PROCESS
Jyske Finans and Zimplifi together took the first step in creating the foundation of Jyske Finans Academy. The aim was to inspire current key customers and create closer relationships for discussing future challenges and opportunities commercially. This creates a solid foundation for inspiration and knowledge sharing across business environments and industries.
The day consisted of a presentation and input to the sales differentiation parameter, future customers as well as a practical example of a company that focus a lot on customer-driven business.
RESULT
- Increased visibility and relations with customers which contributes to an increased strengthening of Jyske Finans brand and positioning
- First step to Jyske Finans Academy as a measure to be the future foundation for knowledge sharing, inspiration and new services to the customers.